Creating a Merit-Based Music Economy: Compulsory or Blanket Licensing for Interactive Subscription Services
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Summary
Contents
Introduction
A. The Business of Music Hits and the Star System
- The Essence of Mass Media
- Why Radio is (Still) So Important
- Bottlenecks in the System -- Scarcity of Access
- The Payola Dynamic and High Risk
- The Ramifications of High Risk
- Using Copyright to Leverage Risk
- The Power Pillars of Major Music Market Control
B. Grass Roots Music and the Struggle For Artistic Integrity
- Small Venues
- Make Your Own Record!
- The Precious Mailing List
- The Gig-Centered Business Model
- How Do You Get the Numbers to Add Up???
- The Final Analysis
C. How Mass Customization Could Empower Both Artists and Fans
- Full Catalog Access, Per-Play Revenue, and Risk-less Sampling
- Breaking the Promotion Bottleneck, Ending The Muzak Effect
- Replacing the Pole Vault With the Stepladder
- Why Other Alternatives Don't Help Grass Roots
D. How the Traditional Players Could Stymie the Whole Thing Today
- The Full Catalog At Risk
- Fluid Exposure At Risk
- The Majors Take Their Ball and Go Home
- Subscriptions At Risk
- Artist Revenue At Risk
Conclusion
MOCA Addendum
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